Record #97

Date:
08/09/1923
Record Type:
Report
From/By:
Col. Jason S. Joy
To:
MPPDA (Committee on Public Relations)
Reel:
Reel 1
Frame Start:
1-0240
Frame End:
1-0243
Legacy ID:
97
Legacy Year:
1923
Legacy Index:
MPPDA - Public Relations Committee
Comments:
Additional text in Transcription.

D.W. Griffith to make a film of American Revolution, encouraged by the Daughters of the American Revolution (DAR) and CPR. Census of audience in 7 cities in 7 states suggests 40% of films on show are suitable for adults, 35% for family, 25% "particularly suited to juveniles." "Of the average attendance per day per city, 88.5% were adults and 11.5% were children." This suggests to Joy that special Children's Matinees should be catering for juveniles.5 film synopses.

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Children (43), Childrens matinees (21) Show all keywords…

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Long Description:

"The futility of asking any producer to make 100% of his product with some 12 or 13% of his market in view must be apparent. The solution, then, to child attendance at motion pictures is seen to lie in selecting films from the 25% which are suitable for juveniles and presenting them to the children at the theatre by means of Children's Matinees."

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