Record #959

Date:
09/03/1934
Record Type:
Letter
From/By:
John B. Lewis, In 1934, assists Breen re Hollywood advertising.
To:
Jeff. J. McCarthy, Publicity agent, MPPDA (Advertising Advisory Council)
Reel:
Reel 10
Frame Start:
10-1033
Frame End:
10-1034
Legacy ID:
967
Legacy Year:
1934
Legacy Index:
Advertising Code

Advertisements for Mojud Hosiery Co. with endorsements from Constance Bennett, Mae West, Sylvia Sidney, Claudette Colbert, Irene Dunne, Carole Lombard are forgeries -- Paramount is taking legal action. "We pass this on for your information, due to the fact that there is considerable agitation at the present time to cut down on advertising tie-ups, many of which tend to destroy the glamour of players."

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