Record #93

Date:
11/08/1923
Record Type:
Report
From/By:
Col. Jason S. Joy
To:
MPPDA (Committee on Public Relations)
Reel:
Reel 1
Frame Start:
1-0222
Frame End:
1-0225
Legacy ID:
93
Legacy Year:
1923
Legacy Index:
MPPDA - Public Relations Committee
Comments:
Additional text in Transcription.

TO HAVE AND TO HOLD - Zukor says cost $427,000 to produce and $111,000 to distribute. So far rentals have taken $483,000 - loss $55,000 - example of loss-making worthwhile pictures - but released before Committee on Public Relations (CPR) established. Begins listing brief reviews of films previewed during week.

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Long Description:

Zukor's To Have and To Hold offered as an example of a worthy film which failed to make money.Following the screening of, If Winter Comes, two weeks ago, much interest was expressed by members of the Committee in the actor, who took the part of Mark Sabre. Sabre was played by Percy Marmont. Marmont is an Englishman, born in Gloucestershire, receiving a preparatory education at St. Ann's, Surrey. He has acted in films for some time having played with Norma Talmadge, Billie Burke and other prominent actresses. During the late war he served with the British Army. [Fan notes!] A list of 16 films to be previewed in the coming week is appended. This includes production company, leading players, and very brief synopses.[Joy goes on holidays from August 15 till Sept 1. J.W. Donaldson will fill in for him.]

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