Records » Record #90
Record #90
- Date:
- 21/07/1923
- Record Type:
- Report
- From/By:
- Col. Jason S. Joy
- To:
- MPPDA (Committee on Public Relations)
- Reel:
- Reel 1
- Frame Start:
- 1-0211
- Frame End:
- 1-0215
- Legacy ID:
- 90
- Legacy Year:
- 1923
- Legacy Index:
- MPPDA - Public Relations Committee
- Comments:
- Additional text in Transcription.
Discussion of the commercial motives behind the choice of salacious titles, with a representative from Famous Players-Lasky.Joy "Emphasized the fact that exhibitors had come to look upon certain kinds of titles as attractive and that this was, of course, a powerful coercive upon the producer. He pointed out that the solution lay in disseminating dependable information concerning worthwhile pictures bearing clean titles. The exhibitor, supplying what he thinks to being the popular demand, would hardly change until his community demonstrated they wanted the worthwhile more than the salacious."
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Titles - salacious (1) Show all keywords…
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