Record #584

Date:
10/04/1929
Record Type:
Speech/address
From/By:
William Cameron Menzies, art director
Reel:
Reel 6
Frame Start:
6-1893
Frame End:
6-1900
Legacy ID:
588
Legacy Year:
1929
Legacy Index:
Colleges - USC

'Pictorial Beauty in the Photoplay." The art director looks for opportunities to create "interesting compositions ... a series of fixed and moving patterns." His aesthetic preoccupations make him view the elements within the screen -- cars, typewriters etc. -- in terms of form rather than function. Menzies relates this perspective to the influence of modern advertising. Notes influence of sound on aesthetic priorities, and on shape and texture of sets.

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