Record #297

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Trotti, Lamar - Special Articles

This is a large volume of articles by Lamar Trotti on various pro-movie topics: Books and Films; identification with stars; creating demand for American goods; censorship; films and children; The Saturday Morning Movie; movies and the church; the Central Casting Bureau; animals in the movies; The Motion Picture and Education; The Mirrors of History; The Motion Picture as World Force; Governments Help Picture Making Ellis Island Takes Up the Movie; Contributions of Hebrews to Motion Pictures; etc.


Adaptations from books (14), Americanization (7), Animals (7), Censorship (112), Children (43), Childrens matinees (21), Immigrants (6), Jews (3), Labor (11), Motion pictures and commerce (4), Motion pictures and international relations (10), Motion pictures and religion (21), Motion pictures in education (21), Stars (1) Show all keywords…


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Trotti articles: generally these are cutup versions of each other, some of them prepared as speeches. In "Regulation and Self-restraint in the Motion Picture Industry" (I think), is some description of the industry's business practice attaining "respectability.""From a business standpoint the industry has settled down and is operating today upon sound, common-sense lines which govern other American industries. Reckless extravagance is no more. Neither is there waste of time and effort. No surer indication is possible perhaps of what the industry stands for economically in our national life than the attitude of the bankers of the country, as expressed in the recent statement of Richard Saunders, former cashier of the National Bank of Commerce in NY, to this effect:'There is hardly a bank in this country that does not welcome a motion picture account and that is not willing to extend whatever credit the statement warrants. The public is supporting its pictures and buying its securities. The quality of the pictures is better than ever before. Elements that make for unsound methods and unsafe investments are gradually being eliminated and it is not difficult to foretell the day when, with its few remaining problems solved, the motion picture industry will attain even greater heights than it has reached today.'" the MPPDA's 1st 2 major projects were "confidence and cooperation within the industry" and "establishment of the industry as a basis to merit public approval."At once the machinery was set into operation to bring about simultaneously the two results. Indeed, one was so dependent upon the other that neither could have been accomplished without the achievement of the other."Extravagance within the industry was checked by direct and forceful methods. Haphazard business manners were succeeded by business methods. No place was left for those who were slipshod in their commercial transactions. Truth became paramount in advertising. The industry began to be a business and not a game. A leavening was at work with the industry and the problem was being met and solved. ... The industry was the first large industry to adopt countrywide commercial arbitration in the settling of its trade disputes. ... Fraudulent motion picture enterprises have been relentlessly fought and have decreased enormously. Better business bureaux have been enlisted for countrywide betterment in the business aspects of the industry and advertising clubs have been brought into a working relationship for the improvement of advertising methods as well as the improvement of advertising honesty."Right here I want to dispel a suggestion, or indeed a belief, that the motion picture industry is owned by a very limited group of individuals. Looking over the ... financial statements of less than half a dozen of the larger producing and distributing companies, I found that they have outstanding 3,554,113 shares of stock in the hands of no less than 11,516 share holders resident in 45 of our states and no less than 12 foreign countries. Motion picture stocks are traded in daily on the exchanges and it is perhaps worthy of note that during the recent flurries when the stocks of other industries, elder and formerly deemed perhaps more substantial, skidded downward in value, some to remain at lower figures, the motion picture stocks were affected little if any by the most[?] of speculative trading and if they did lose a few points they quickly regained their former ratings."The industry is not therefore owned by a small group. More and more it is becoming the property of the public which is as it should be. ... A billion and a half dollars is invested in the industry which is now ranked according to government figures as the fourth largest in point of capital invested in the United States."In one of the papers on the movies and the churches, there is a favourable statement from The Churchman about the Religious Motion Picture Foundation.

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