Record #280

Date:
26/06/1926
Record Type:
Memo
From/By:
Col. Jason S. Joy
To:
Carl E. Milliken
Reel:
Reel 2
Frame Start:
2-2026
Frame End:
2-2032
Legacy ID:
280
Legacy Year:
1926
Legacy Index:
Meetings - Public Relations
Comments:
Additional text in Transcription. EDITORIAL COMMENT: Did Hays undertake this job to boost the income of the Post Office?

A useful summary of the Public Relations Department's activities, current and projected. (Note especially the plans for Interracial Pictures, at the insistence of the Interracial Congress of Whites and Negroes).

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Public relations (61), Race relations (1) Show all keywords…

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Long Description:

Joy to Milliken, 02-26-1926: The Motion Picture now printed 15,000 to 25,000 copies - designed with articles to appeal to different groups within their constituency. One recent publicity drive involved writing to every Catholic pastor. Also suggests that there's a future in revivals, at least of classics, since there is some demand - on a rental basis of 25% of the box-office. "This project is worth pushing because (a) it will bring added revenue to member companies and (b) it will attract to the theatre a new element." He also claims there is a demand among some groups for "Interracial Pictures". There are also some interesting notes of office organization, including suggestions for a uniform wage scale and "Less mystery about trips and every day business."

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