Record #280
- Date:
- 26/06/1926
- Record Type:
- Memo
- From/By:
-
Col. Jason S. Joy
- To:
-
Carl E. Milliken
- Reel:
- Reel 2
- Frame Start:
- 2-2026
- Frame End:
- 2-2032
- Legacy ID:
- 280
- Legacy Year:
- 1926
- Legacy Index:
- Meetings - Public Relations
- Comments:
- Additional text in Transcription. EDITORIAL COMMENT: Did Hays undertake this job to boost the income of the Post Office?
A useful summary of the Public Relations Department's activities, current and projected. (Note especially the plans for Interracial Pictures, at the insistence of the Interracial Congress of Whites and Negroes).
Keywords
Public relations (61),
Race relations (1)
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Long Description:
Joy to Milliken, 02-26-1926: The Motion Picture now printed 15,000 to 25,000 copies - designed with articles to appeal to different groups within their constituency. One recent publicity drive involved writing to every Catholic pastor. Also suggests that there's a future in revivals, at least of classics, since there is some demand - on a rental basis of 25% of the box-office. "This project is worth pushing because (a) it will bring added revenue to member companies and (b) it will attract to the theatre a new element." He also claims there is a demand among some groups for "Interracial Pictures". There are also some interesting notes of office organization, including suggestions for a uniform wage scale and "Less mystery about trips and every day business."
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