Record #2558

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Reel 11
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Pedagogic films
EDITORIAL COMMENT: Presumably Zook's scheme to found an American Film Institute is modelled on the BFI.

Report entitled "Pedagogic Films" -- looks at the past and present state of pedagogic films and visual education. No author -- possibly Dr. Moore of UCLA, with whom Hays is discussing the question -- see 11-0026 -- but more probably a member of the MPPDA staff. Report looks at the work of McClusky and Koon. Primarily concerned with visual education and motion pictures in education. A comprehensive summary of many aspects of this topic. 100 pages. Includes extensive bibliography.


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A substantial report, no author, on visual education and motion pictures in education, surveying the reports by McClusky and Koon, MPPDA action on the subject: quotes or paraphrases Koon:"Many agencies have pioneered in the development of the educational film, but the result in the United States today is chaotic and disorganized."The principal reasons for this condition seem to be the past policy of the federal government to leave to private industry and voluntary endeavor many activities that the typical European government would assume, and the educational system of the country which is not centralized in the federal government, but, in main, is left to each of the 48 states."Private industry is deadlocked over the fact that producers cannot afford to make films until a sufficient number of projectors is sold to make the work profitable, and the projector concerns cannot sell their apparatus because there is no comprehensive library of suitable films available for their use."Commendable efforts are being made in many places to overcome these difficulties, but there is a great need for a national film institute (1) to assemble, edit, classify , publicize, and catalogue non-theatrical film material, and to set up a convenient and economical distribution system and (2) to produce and stimulate the production and effective utilization of educational films."McClusky notes there are 50,000 35 mm. non-theatrical projector in the United States, and 300,000 16 mm projectors -- total value $70m. Also notes figures for the expansion of higher education in the 20s. In 1928 colleges and universities had an increase in their annual income of 162% over 1920. Their property value had increase 86% between 1922 and 1928.Notes the existence of the Motion Picture Foundation of the United States of America, founded by Dr. William B. Millar in New York in June 1934: "The purposes of the Foundation are: (a) to raise the educational, moral and inspirational standards of Motion Picture Entertainment; (b) To develop the motion picture in the interest of Public Education and Social Welfare. ... The screen of today is the slave of a vicious system. It cannot develop as a medium of expression and social utility until its creative forces are freed from exclusive commercial dominance." -- Up to April 1935--presumably when the report was compiled, "the Foundation had not endorsed any picture nor had it helped to finance production."Details of Zook's scheme to found an American Film Institute.

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