Record #1554
- Date:
- 05/11/1930
- Record Type:
- Letter
- From/By:
- Frank Wilstach, Assistant to Will H. Hays, MPPDA
- To:
- Oscar Doob, Loew's
- Reel:
- Reel 8
- Frame Start:
- 8-0244
- Frame End:
- 8-0248
- Legacy ID:
- 1566
- Legacy Year:
- 1930
- Legacy Index:
- Advertising - bad
Concerns the use of the phrase "For Adults Only" in motion picture advertising. While there had been hopes that the warning would be used in good faith, Wilstach feels that it could easily be used to lure in greater crowds who feel they will be seeing something daring or risqu. There are a couple of included letters on the same subject here.
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