Record #1554

Date:
05/11/1930
Record Type:
Letter
From/By:
Frank Wilstach, Assistant to Will H. Hays, MPPDA
To:
Oscar Doob, Loew's
Reel:
Reel 8
Frame Start:
8-0244
Frame End:
8-0248
Legacy ID:
1566
Legacy Year:
1930
Legacy Index:
Advertising - bad

Concerns the use of the phrase "For Adults Only" in motion picture advertising. While there had been hopes that the warning would be used in good faith, Wilstach feels that it could easily be used to lure in greater crowds who feel they will be seeing something daring or risqu. There are a couple of included letters on the same subject here.

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