Record #149

Date:
07/10/1924
Record Type:
Letter
From/By:
John W. Donaldson, Assistant to Jason Joy, MPPDA (Committee on Public Relations)
To:
Courtland Smith, President of the American Press Association
Reel:
Reel 1
Frame Start:
1-1438
Frame End:
1-1464
Legacy ID:
149
Legacy Year:
1924
Legacy Index:
Advertising - institutional

Donaldson is in charge of MPPDA "institutional advertising." The Board has passed a resolution that each member should make some of his advertising space available for institutional advertising, and also should make available the services of his advertising manager. In practice the studios seem unenthusiastic about the idea.

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Advertising - institutional (2) Show all keywords…

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