Record #148
- Date:
- 04/12/1924
- Record Type:
- Memo
- Reel:
- Reel 1
- Frame Start:
- 1-1433
- Frame End:
- 1-1437
- Legacy ID:
- 148
- Legacy Year:
- 1924
- Legacy Index:
- Advertising
Amongst the trademark correspondence are a series of summaries of advertisements or possible articles by an independent producer (possibly Charles H. Chistie of Christie Comedies) on motion picture advertising, including one in favour of a revitalized approach to motion picture advertising. It compares selling films to selling cans of beans, and argues in favour of block-booking. Somebody has written on it, "Too controversial."
Keywords
Advertising (20), Block booking (30) Show all keywords…
