Record #148

Date:
04/12/1924
Record Type:
Memo
Reel:
Reel 1
Frame Start:
1-1433
Frame End:
1-1437
Legacy ID:
148
Legacy Year:
1924
Legacy Index:
Advertising

Amongst the trademark correspondence are a series of summaries of advertisements or possible articles by an independent producer (possibly Charles H. Chistie of Christie Comedies) on motion picture advertising, including one in favour of a revitalized approach to motion picture advertising. It compares selling films to selling cans of beans, and argues in favour of block-booking. Somebody has written on it, "Too controversial."

Keywords

Advertising (20), Block booking (30) Show all keywords…

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