Record #134

Date:
02/12/1924
Record Type:
Letter
From/By:
John W. Donaldson, Assistant to Jason Joy, MPPDA (Committee on Public Relations)
To:
Gordon S. White, Educational Film Exchanges
Reel:
Reel 1
Frame Start:
1-1330
Frame End:
1-1334
Legacy ID:
134
Legacy Year:
1924
Legacy Index:
Advertising

Donaldson advises White to emphasize the entertainment value of EFC Educational films when writing his ads, rather than the fact that they are good quality films per se. Several other minor pieces of correspondence between these two are included, mainly concerning the art of writing an effective advertisement. Donaldson also wrote to Courtland Smith, seeking his opinion on an idea for Educational's advertising.

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