Record #1334

Date:
23/03/1925
Record Type:
FTC report
Reel:
Reel 2
Frame Start:
2-0402
Frame End:
2-0413
Legacy ID:
1346
Legacy Year:
1925
Legacy Index:
Federal Trade Commission
Comments:
see Frames 02-2015 to 02-2024 for findings in the case.

Report regarding complaint against several distributors for unfair methods of competition under the Act of 1914. Complaint in relation to the reissue of "D'Artagnan" under new title "The Three Musketeers" at the time Fairbanks' "The Three Musketeers" was being released. Fairbanks' film was widely publicized and the distributors are found to be intentionally attempting to mislead the moviegoing public into believing they were seeing Fairbanks' film when they were in fact being offered the reissue of "D'Artagnan".

Keywords

Fair trade (8) Show all keywords…

Scans

Long Description:

02-0402 to 02-0411:Complaint against: "Films Distributors League, Inc., Eastern Feature Film Company, Favorite Players Film Corporation, Lande Film Distributing Corporation (of Ohio), Lande Film Distributing Corporation (of Delaware), Supreme Photo Play Corporation, Favorite Film Company, Friedman Film Corporation, Alexander Film Corporation, Supreme Film Company, Quality Film Corporation, Leo G. Garner, doing business under the trade name and style Reliance Film Exchange, M. Brown, doing business under the trade name and style of Capital Film Exchange, William Alexander, Maurice Fleckles, Herman Rifkin."The respondents "in so offering and holding out the said reissued picture "D'Artagnan" as "The Three Musketeers" to the trade and general public as aforesaid, had the capacity and tendency to mislead and deceive the public ... to attend the exhibitions of such reissued picture in the belief that such picture was the new photoplay "The Three Musketeers" produced by Douglas Fairbanks". They achieved this by not making it absolutely clear to the public that the film was a reissued picture through advertising and by playing the film with reissued pictures that actually starred Fairbanks ... "advertisments of said exhibitors displayed in large letters 'Manhattan Madness with Douglas Fairbanks' and 'The Three Musketeers' in such was to induce the belief that Fairbanks appeared in the picture 'The Three Musketeers'". Another similar example cited was from New Jersey where advertisements read "Double Feature Douglas Fairbanks in 'Flirting With Fate' and 'The Three Musketeers'".

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