Record #1299

Date:
31/08/1928
Record Type:
Report
Reel:
Reel 5
Frame Start:
5-1921
Frame End:
5-1932
Legacy ID:
1310
Legacy Year:
1928
Legacy Index:
Statistics - industry
Comments:
EDITORIAL COMMENT: A different version of the argument than we have encountered before, but one which fits in very much with the question of standardization. Interestingly, suggests that Warner Bros. shares may well now have peaked and may indeed decline.

Standard Trade and Securities Service review of the motion picture industry. 'Theatres, Motion Pictures and Amusements," in the Industries section of the Standard Trade and Securities Service. A thorough and useful analysis of the current state of the industry from a business and finance point of view. "the strides they [the major companies] have made in ironing out the peaks and valleys of yearly profits have caused large financial interests to look more favorably on the investment possibilities of the industry, with the result that large sums of capital required for expansion and development have become available". Points out that while sound is going to benefit the majors, it will not help the smaller companies which will have organizational as well as economic problems in the transition to sound, together with not having the advantages of scale.

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Long Description:

Standard Trade and Securities Service review of the motion picture industry, Aug. 31, 1928 - on the early impact of sound - stresses the importance of Western Electric entering the market to produce theatre equipment as being the key to marketing sound movies on a big scale - by the end of 1928 1,000 houses will have been fitted for sound - of the 2,000 theatres which produce 75% of the revenues of the exhibition branch of the industry. Cost of installation is not a significant factor in these houses, compared to likely profits."the strides they [the major companies] have made in ironing out the peaks and valleys of yearly profits have caused large financial interests to look more favorably on the investment possibilities of the industry, with the result that large sums of capital required for expansion and development have become available."Interestingly, suggests that Warner Bros. shares may well now have peaked and may indeed decline.

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