Record #1214

Date:
16/01/1939
Record Type:
Letter
From/By:
Francis Stuart Harmon
Lester E. Thompson, Assistant to Mr McCarthy, MPPDA (Advertising Advisory Council)
To:
Gabe S. Yorke, Publicity, Hollywood, Fox
Reel:
Reel 12
Frame Start:
12-2023
Frame End:
12-2035
Legacy ID:
1225
Legacy Year:
1939
Legacy Index:
Production Code
Comments:
EDITORIAL COMMENT: Resolution of Board of Directors brings advertising films under the jurisdiction of the Advertising Advisory Council. This apparently satisfies the legal requirements.

Advertising films are brought under the jurisdiction of the Advertising Advisory Council, finally solving the problem of whether to give them the benefit of Code machinery. Each approved film must be labelled as an advertisement at the point of exhibition. "These actions are the culmination of more than a year's work on this troublesome question."

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