Record #1136

Date:
01/01/1936
Record Type:
Various
Reel:
Reel 11
Frame Start:
11-1091
Frame End:
11-1099
Legacy ID:
1146
Legacy Year:
1936
Legacy Index:
Advertising Code

The work of J.J. McCarthy and his Advertising Advisory Council in trying to uphold clean advertising.

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Long Description:

Advertising Advisory Council activities: figures for 1935:401 campaigns reviewed.Material Submitted Discarded or Revised to meet standards prescribed:100,810 stills (West Coast) 8092,500 stills (East Coast) 11915,600 publicity stories 1512,450 advertisements 35112,100 exploitation ideas 1711,100 miscellaneous accessories 532,044 posters 62867 trailers 301-29-1936 McCarthy to publicity directors reminding them: "1. You will notify your staff here and your publicity and advertising head in Hollywood that effective February 1st a fine will be imposed in the event of any future violations of the Advertising Code. "2. You will advise your head of advertising and publicity in Hollywood concerning the agreement reached at the meeting to suspend all forms of 'dollar-publicity' indefinitely, covering at least the next three or four months."