Record #108

Date:
17/11/1923
Record Type:
Record of meeting
From/By:
Col. Jason S. Joy
To:
MPPDA (Committee on Public Relations)
Reel:
Reel 1
Frame Start:
1-0299
Frame End:
1-0302
Legacy ID:
108
Legacy Year:
1923
Legacy Index:
MPPDA - Public Relations Committee
Comments:
Additional text in Transcription.

Evidence of exhibitor support for better films movement - woman hired by New England chain of theatres to run public relations and establish children's matinees. At MPTOA convention in Michigan the "building of public good-will was stressed." Colonial Dames of America (CDA) Americanization program - used 2 films for first time in 1922 - shown to 40,000 in schools, factories and Americanization headquarters

Keywords

Americanization (7), Children (43), Childrens matinees (21), Immigrants (6) Show all keywords…

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Long Description:

Survey of Better Films committees of the Southeast initiated.In the office last week was a young woman recently hired by a chain of sixty theatres with headquarters in New Orleans. She will have charge of their public relations work, particularly the development of Boys' and Girls' Matinees.The Colonial Dames of America are using films in the Americanization of the foreign born in this country. During the year some forty thousand people have seen these films in schools and Americanization Headquarters, at factories and other places of assembly industrial centers [sic].7 film synopses.

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