Record #105

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Col. Jason S. Joy
MPPDA (Committee on Public Relations)
Reel 1
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MPPDA - Public Relations Committee
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THE COVERED WAGON not yet available for small theatres because of its success. Children's matinees will permit more flexible standards for adult films. Pattern of pre-release and release explained. Mrs Harriman has returned, but her comments on films in Europe are apparently not worth reporting. Report on movie conference held by Minneapolis Federation of Women's Clubs, especially a speech by Mrs Thomas G. Winter, President, General Federation of Women's Clubs (GFWC), who feels that motion pictures are just as much a responsibility of the community as of the industry. Conference generally in favour of promotion of childrens matinees. 4 film synopses.


Children (43), Childrens matinees (21), Distribution (25), Minneapolis (1) Show all keywords…



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Long Description:

General Federation of Women's Clubs (GFWC) conference general impression by Joy: "Because the attendance of children at motion pictures constitutes a real problem and because it was recognized that pictures are primarily an adult amusement, there was a determination to develop children's matinees in each community at which time programs especially selected by the community and exhibitor should be shown to children. The psychology was brought out -- that pictures should be entertaining, the kind the children want to see and not what they "ought" to see. With the adoption of this procedure it becomes a much simpler matter to encourage the exhibition of pictures which constitute clean amusement judging from the more flexible standards which may properly be applied to adults. The fact that motion pictures are primarily for amusement and entertainment was stressed. The cultural and educational values were acknowledged to be by-products, though most valuable ones."

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