Record #961

Date:
12/03/1934
Record Type:
Letter
From/By:
John B. Lewis, In 1934, assists Breen re Hollywood advertising.
To:
Jeff. J. McCarthy, Publicity agent, MPPDA (Advertising Advisory Council)
Reel:
Reel 10
Frame Start:
10-1029
Frame End:
10-1030
Legacy ID:
969
Legacy Year:
1934
Legacy Index:
Advertising Code

Most of their problems over Advertising Code are with Paramount -- both Breen and Lewis have talked with Baily "along educational lines" and tried to be helpful. Currently there are 211 domestic and foreign press correspondents accredited -- Studio Publicity Executives Committee has 9 March 1934 ruled that a publication must be operating for 6 months and submit a circulation report before being accepted as an advertising medium or getting accreditation ....... this to prevent small fly-by-night magazines being launched in the L.A. area.

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