Record #952

Date:
03/01/1934
Record Type:
Letter
From/By:
Jeff. J. McCarthy, Publicity agent, MPPDA (Advertising Advisory Council)
To:
Joseph I. Breen
Reel:
Reel 10
Frame Start:
10-1047
Frame End:
10-1048
Legacy ID:
960
Legacy Year:
1934
Legacy Index:
Advertising Code
Comments:
Additional text in Transcription.

There is friction between the Advertising Advisory Council and Tom Baily of Paramount. Re Baily memo 29 December 1933: Breen should make an effort to win his support - this is "the safest way. The more we suffer in the initial stages of trying to make this advertising proposition work, the more lasting the whole proposition will be. I, too, have submerged my principles, pride and temperament on several occasions ... you are doing a great job of work on the Production Code" - Breen sending daily bulletins on it to McKenzie. Breen replies.

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