Record #600

Date:
20/12/1929
Record Type:
Letter
From/By:
Mr Will H. Hays, President, MPPDA
To:
Rev S. Parkes Cadman, President, Church and Drama League
Reel:
Reel 7
Frame Start:
7-0235
Frame End:
7-0238
Legacy ID:
604
Legacy Year:
1929
Legacy Index:
Federal Council of Churches of Christ in America (FCCCA)

'Previewing." Hays explains the whole concept behind previewing -- "We are not only making motion pictures but we are seeking to create public sentiment in favor of the highest type of picture" -- and outlines the way in previewing and movie recommendations are carried out by various public groups. The International Federation of Catholic Alumnae (IFCA) is held up as a shining example of the successful operation of the system. Note that previews take place every day.

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