Record #258

Date:
19/11/1926
Record Type:
Various
Reel:
Reel 2
Frame Start:
2-1457
Frame End:
2-1463
Legacy ID:
258
Legacy Year:
1926
Legacy Index:
Advertising

A Chicago company called Famous Names is selling endorsements of products by movie stars. It promises that it can furnish within 48 hours "photographs of screen stars posing with the product for which the press agentry is sought." Famous Players is mildly upset, and there is a feeling that the surrounding publicity is bad for the industry. Hays declines to interfere however, and leaves it up to the Better Business Bureau.

Keywords

Advertising - endorsements (1), Publicity (15) Show all keywords…

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