Record #242

Date:
01/01/1925
Record Type:
Record of meeting
Reel:
Reel 2
Frame Start:
2-0807
Frame End:
2-0822
Legacy ID:
242
Legacy Year:
1925
Legacy Index:
MPPDA - Public Relations Committee

Minutes of the Winter meeting of the Public Relations Committee, giving a general overview of its achievements since its formation. Apparently this is the first meeting at which representatives of the MPPDA itself are present.

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Adaptations from books (14), Advertising - offensive (10), Public relations (61), The Formula (15) Show all keywords…

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Long Description:

MPPDA - Public Relations Committee. 1925. Extracts from minutes of Public Relations Committee Meeting, Winter 1925 Hays: "Advertisements of the Abraham Lincoln picture were made public in one of our key cities recently. In the Detroit Sunday papers a few weeks ago, after the Committee on Public Relations had sent out several hundred letters to those folks who ought to encourage the picture "Abraham Lincoln" the following announcement appeared -?A GREAT SMASHING ROMANCE BUILT TO THE SPEED OF EVERY FLAPPER IN DETROIT!It's a Collection of Heart Broadsides! A Wallop in Emotion! A Tale of Love Adventure Despite Its 'High Blown' Title that'sGOING TO HAND EVERY MAIDEN IN DETROIT THE SHOCK OF HER SWEET YOUNG LIFE!"..........Hays: "Word about what is being done in connection with the effort for which we have been striving so hard is mentioned in the resolutions passed at the last Annual Meeting, proving that the prevalent type of picture shall not become similar to the prevalent type of book and play and this whole matter is going forward. I will explain to you frankly just what the situation is - If a member company finds a book or play which they believe is not suitable for production, without being in restraint of trade, that is sent here and we send it to the member companies; we tell the other members in the Association that that is not fit for filming and the other members agree not to film it. Some 160 prevalent books and plays - best sellers - have been kept from the screen, with book and play rights of two or three million dollars. There is a realization that much that may be printed in books and shown on the stage cannot be made a proper subject for pictures." Unlikely that that figure would be mentioned elsewhere, even if it would be a little difficult to establish its accuracy. However, the importance of this line of campaign is clearly considerable, having to do with the industry distancing itself from other forms of expression - anti-urban, etc. - references, somewhere, to films being advertised as "films of the play" only in NY, where the play would be known.

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