Record #222

Date:
11/08/1924
Record Type:
Letter
From/By:
Ernest L. Crandall, Director of Lectures and Visual Education, City of New York
To:
Mr Will H. Hays, President, MPPDA
Reel:
Reel 1
Frame Start:
1-2541
Frame End:
1-2554
Legacy ID:
222
Legacy Year:
1924
Legacy Index:
Two dollar movies

Crandall complains of the practice of releasing big-budget features in legitimate theatres rather than cinemas, and charging up to $2 for a seat. He naturally feels this is damaging to exhibitors. Hays seeks comment from producers, who point our that cinemas are too inflexible to accommodate blockbuster movies -- they can neither raise prices nor extend runs.

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