Record #1563

Date:
06/08/1930
Record Type:
Memo
From/By:
Frank Wilstach, Assistant to Will H. Hays, MPPDA
To:
Mr Will H. Hays, President, MPPDA
Reel:
Reel 8
Frame Start:
8-0372
Frame End:
8-0383
Legacy ID:
1575
Legacy Year:
1930
Legacy Index:
Advertising

Concerning the use of stars in Old Gold cigarette advertising, considered to be an issue to due the recent scandal over the Lucky Strike cigarette advertising campaigns using motion picture stars. The difference between these two cases appears to be that it is not cigarette advertising that is in question but that the Lucky Strike ads, some using Douglas Fairbanks, Jr. were objectionable due to the fact that they were purchased endorsements while the Old Gold campaign offers testimonials for their stars. Related correspondence included and three examples of Old Gold ads.

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