Record #1411

Date:
03/03/1927
Record Type:
Correspondence
Reel:
Reel 3
Frame Start:
3-2666
Frame End:
3-2690
Legacy ID:
1423
Legacy Year:
1927
Legacy Index:
Poster exchanges

Correspondence regarding the problem (for distributors) of poster "renters" or exchanges. Distributors are losing motion picture accessory revenue due to these renters who pass on motion picture posters for a lot less than distributors are demanding. Jerome Beatty describes the problem in some detail in his report to Hays. He states that this is a difficult situation because, in its simplest form, distributors are attempting to force exhibitors to buy a product at a higher price than they could get elsewhere.

Keywords

Advertising - posters (3), Distribution (25), Exhibition (47), Uniform contract (62) Show all keywords…

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