Record #1318

Date:
10/03/1933
Record Type:
Letter
From/By:
Mr Will H. Hays, President, MPPDA
To:
Joseph I. Breen
Reel:
Reel 10
Frame Start:
10-0619
Legacy ID:
1330
Legacy Year:
1933
Legacy Index:
MPPDA - Reaffirmation
Comments:
Additional text in Transcription.

Reaffirmation - strict enforcement of Advertising Code "is primarily your responsibility".

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Long Description:

March 10, 1933. HAYS to BREEN [Reaffirmation] ... I ask your careful study of this document. You will note that it repledges the strict enforcement of the Advertising Code. This is primarily your responsibility out there, and I earnestly urge you to proceed accordingly. It involves making certain that each of the advertising heads understands the seriousness of the situation and the absolute necessity of adherence and that they carry this understanding to the personnel of their departments - all in a way that there shall be no mistakes or violations. I cannot too strongly emphasize the vital necessity of an execution by you of that high trust. The support which you need will be forthcoming from me and from the presidents of the companies and, I am sure, from the studio heads. If there is any failure in this, I ask you to promptly advise me.

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