Record #1188

Date:
01/09/1938
Record Type:
Letter
Reel:
Reel 12
Frame Start:
12-0626
Frame End:
12-0630
Legacy ID:
1198
Legacy Year:
1938
Legacy Index:
Production Code

An official sponsorship deal, involving the financing of an entertainment film by Lucky Strike cigarettes, is proposed by Louis Rantz.A large manufacturer (Lucky Strike cigarettes) wants to finance a film designed for purely entertainment purposes. The film would carry no direct or indirect advertising for the companies product -- is this in violation of the MPPDA? There is some included correspondence -- this appears to be a first for the industry.

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