Record #1159

Date:
09/11/1937
Record Type:
Correspondence
Reel:
Reel 11
Frame Start:
11-1829
Frame End:
11-1834
Legacy ID:
1169
Legacy Year:
1937
Legacy Index:
Industrial films
Comments:
Additional text in Transcription. EDITORIAL COMMENT: Breen seems to share with Quigley a curiously pure notion of entertainment as separable off from anything else. Similar territory is covered by 11-1938 to 11-1945.

Re the issue of advertising films. Harmon thinks that they ought to be given a special classification, with a prefatory disclaimer by the PCA. Breen thinks they ought not to be approved at any time: "Our patrons pay a definite fee to see the pictures ... and our industry is supported and maintained by the money thus paid into the box-office. To authorize anything which might tend to change or break down our present system is, in my judgment, highly dangerous."

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Long Description:

Discussion of advertising films, which seems to be becoming an issue of concern, over the question of whether the PCA should give them seals. 8 November 1937 Harmon in favor of a special seal noting that the seal is not an endorsement of the product. Breen, in reply, 15 November 1937: "... It is my personal thought that the Production Code Administration should not, at any time, approve motion pictures which are to be used for advertising commercial products. To do so, in my judgment, would be a very bad precedent, which might result in enormous difficulty and embarrassment later on. With radio broadcasting now so completely dominated by commercial sponsors and dependent entirely for its support upon commercial advertising, it is my judgment that to permit, even to a limited degree, commercially sponsored motion pictures, to be exhibited in our theatres, is but to open wide the doors whereby a situation, analogous to that which exists in the broadcasting field, is likely to be set up in the entertainment field of motion pictures. "Our patrons pay a definite fee to see the pictures, exhibited in our theatres, and our industry is supported and maintained by the money thus paid into the box-office. To authorize anything which might tend to change, or break-down, or present system, is, in my judgment, highly dangerous. "... I should like to see a regulation established, forbidding the approval of such pictures by the Production Code Administration, and confine our approval solely to motion pictures, whose sole purpose is to entertain."

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